John_greene

Academic Degrees

Masters of Science Degree in Marketing Practice from University College Dublin in Ireland. As part of the Masters John has conducted marketing research and developed marketing strategies for companies such as Unilever, Heinz and Spectra Photo

Nationality

Other

John Greene

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Digital Marketing & International Marketing Lecturer at Helsinki Metropolia University of Applied Sciences. Marketing Consultant to a small number of client companies including Euromonitor.

John has extensive knowledge in marketing strategy, marketing research, marketing communications and new product development having worked in the fast moving retail sector in Ireland. He has travelled widely in Europe as well as China to source and develop new products. John has excellent knowledge of product life cycle management and has been responsible for the branding, marketing and launch of an extensive number of products.

Since moving to Finland John has concentrated on teaching and consulting in the higher education sector. John is responsible for an EU funded project which assists small to medium enterprises in developing marketing strategies to move beyond their own borders and enter new markets.

John is currently responsible for developing Metropolia International Business School's Digital Marketing initiatives and is an advisor on the board of ENCA www.enca.fi

Current companies

Metropolia International Business School
ENCA

Previous companies

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Links

My Blog
Metropolia International Business School
Digital Marketing Squidoo Site
LinkedIn Profile